FOR IMMEDIATE RELEASE:
GREAT NEWS FOR CODE ZERO IN METRO VANCOUVER!
Vancouver, BC, February 24, 2011: CODE ZERO Licensing International Inc. and the Justice Institute of BC announced today the opening of two new driving sites for their highly-regarded CODE ZERO driving programs.

“What a day for CODE ZERO in Vancouver!” exclaimed Andrew Field, president of CODE ZERO Licensing International Inc. at the announcement. “Not one, but two great driving sites for our Metro Vancouver customers! We have been anxiously anticipating this day for some time now,” he added, “We haven’t had any CODE ZERO programs since December and we have a lot of drivers waiting for us to start up again.”

The first new site is located at Pitt Meadows Airport in Pitt Meadows with the CODE ZERO Grand Opening Event planned for April 2. “With the new Golden Ears and Pitt River bridges in full operation, Pitt Meadows is an awesome location,” says Field, “Geographically, it is exactly midway between Vancouver and Abbotsford which makes it truly accessible for many Metro Vancouver and Fraser Valley residents.”

For those who prefer a more Southwestern location, CODE ZERO will be presenting their programs in Richmond at the large SilverCity Overflow lot at the corner of No. 6 Road and Steveston Highway. “Again, this location, near the Deas tunnel connecting Richmond and Delta, is convenient to so many other residents in Metro Vancouver,” Field related. “With two great locations we will be able to offer so many more public and corporate CODE ZERO programs in the future. We are truly excited!”

FOR IMMEDIATE RELEASE:

Vancouver, BC, December 13, 2010: CODE ZERO Licensing International Inc. is pleased to announce the appointment of Tony Riddle as Lead Instructor – British Columbia.  Since 2008, Tony has proven to be one of CODE ZERO’s most valuable assets, helping us in “Leading the Quest for ZERO Crashes and Collisions” by allowing hundreds of British Columbian’s to learn the many invaluable and potentially life-saving driving skills and techniques that CODE ZERO has become recognized for.

Like most others at CODE ZERO, Tony possesses a true passion for driving which began in early adulthood and then evolved naturally into a career in Driver Training.  Over the past 20 years, he has conducted driving programs throughout North America for auto manufacturers, tire companies and numerous other organizations.  His leadership qualities and teaching skills as well as his considerable expertise in driving have placed a high demand on Tony’s services and at CODE ZERO we feel fortunate to have him on our team.    Obviously, his position as Lead Instructor is well-deserved.

Tony’s appointment will allow Chief Instructor Grant Kinney to concentrate on developing new products for CODE ZERO and to provide essential support for new CODE ZERO Licensees.

MEDIA ADVISORY

FOR IMMEDIATE RELEASE:

‘Putting the Brakes’ on Crashes and Collisions

November 2, 2010 Vancouver BC: Another well-respected partner has joined CODE ZERO in ‘Leading the Quest for ZERO Crashes and Collisions’ on Canada’s streets and highways. Widely recognized around the world as ‘The Best in Brakes’, RAYBESTOS announced today their continued commitment to driver safety by becoming the “Official Supplier of Brakes and Brake components” to CODE ZERO.

CODE ZERO is a highly-acclaimed advanced driver-training program that has been offered to the public in British Columbia since 2007 by the Justice Institute of BC. It is based on the Police Recruit training program that they deliver in that Province and is expanding across Canada through a franchising system developed by CODE ZERO Licensing International Inc.

“Proper braking technique is one of the most important skills we teach in our driving programs,” related Andrew Field, President of CODE ZERO Licensing International Inc. at the announcement. “It is essential that drivers are able to optimize the braking ability of their vehicles in order to avoid potential traffic incidents. With the support of Raybestos, who specialize in supplying ‘The Best in Brakes’ to Police Departments throughout North America, we feel that our admittedly optimistic goal of reducing crashes and collisions to ZERO, becomes more achievable. Moreover,” added Field, “as we grow and expand our franchise network throughout Canada and North America, it is important to work with others who share similar goals and objectives related to driver safety.”

Brian Fleming, Director of Marketing for Raybestos Brake Products stated the importance that premium quality brakes can mean to added safety. “Raybestos brake formulations have achieved ISO/TS 16949-2002 Accreditation for Superior Performance and Safety, consistently matching or exceeding Original Equipment Vehicle Manufacturer Standards. Our extensive Dynamometer laboratory testing has been validated by on-going third party analysis conducted with Nationwide Police fleets, as well as undergoing gruelling on-track testing with Joe Gibbs NASCAR race team whose drivers depend on our superior braking performance to bring it home every weekend.” Fleming added that “Partnering with the CODE ZERO educational program is a natural extension of our commitment to safety.”

By 2015, CODE ZERO Licensing International Inc. expects to have over 100 locations operating across North America, providing drivers everywhere with the opportunity to benefit from the unique and truly effective CODE ZERO driving programs.

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FOR MORE INFORMATION CONTACT:
ANDREW FIELD President, CODE ZERO Licensing International Inc.
andrewfield@codezerodriving.com | T: 1-888-CODE-040

MEDIA ADVISORY

Yokohama Tires joins the Quest for ZERO Crashes and Collisions

VANCOUVER, B.C., Sept 24, 2010: CODE ZERO’s stated mission to “Lead the Quest for ZERO Crashes and Collisions” on Canada’s roads gained momentum today when a powerful partner joined forces with them.

Based on the highly-regarded Recruit driver-training program that they offer to Police Departments, CODE ZERO has been delivered to the public in British Columbia by the Justice Institute of BC since March 2007.  Now, CODE ZERO Licensing International Inc. is preparing to deliver those vital, life-saving driving skills and techniques to corporations, groups and the general public throughout Canada with the help of another dedicated advocate of Driver Safety – Yokohama Tire (Canada) Inc.

“We are proud of the fact that the lessons we are teaching have already prevented many serious driving incidents in British Columbia” explained Andrew Field, president of CODE ZERO Licensing International Inc., “and undoubtedly, as we expand across Canada, our partnership with Yokohama will assist us in preventing many more.”

“Yokohama is devoted to advancing tire technology to maximize active driver safety,” said Jonathon Karelse, national marketing manager for Yokohama Canada.  “However, there’s more to vehicle control than tires.  So we’re taking our commitment to safe driving to the next level by offering Canadian drivers – and our customers – the vital skills and techniques required to ensure their safety on the road.”

Over the next few years, CODE ZERO Licensing International Inc. is committed to “Lead the Quest for ZERO Crashes and Collisions” on North American roads via their carefully-structured International Licensing System.  By 2015, the company expects to have over 100 locations operating across the continent, providing drivers everywhere with the opportunity to benefit from the unique and truly effective CODE ZERO programs.

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FOR MORE INFORMATION CONTACT:

ANDREW FIELD President, CODE ZERO Licensing International Inc.

andrewfield@codezerodriving.com T: 604.644.4369        www.codezerodriving.com

June 29, 2010: Justice Institute of British Columbia is presented with CODE ZERO® Founder’s Award (Left to right) Al Lund, Director, Pacific Traffic Education Centre; Jack Magee, President, Justice Institute of British Columbia; Andrew Field, President, CODE ZERO Licensing International Inc.