MEDIA RELEASE

For Immediate Release
December 2009

Western Canada Home To National Driver Training Franchise “To Drive and Survive”

In the Spring of 2010 individuals will have the opportunity to participate in one of the most exciting franchises in the country…CODE ZERO® . This program has been cited as a Thrill of a Lifetime by individuals of all ages.

CODE ZERO® is an all inclusive turn key franchise aimed at the advanced driver training industry. The training will be very similar to the training done for new police recruits ; in fact, we see a lot of franchisees coming from first responders (fire, police, paramedic).

“Our goal is to establish the most innovative and effective driver training system in the world,” says Norm Friend of CODE ZERO® INTERNATIONAL INC. “As such our corporation is setting its sights on developing programs throughout Norh America as well as Europe and Asia in the next 5 to 10 years. What can Franchisees expect in the next few years? “CODE ZERO® INTERNATIONAL INC. has adopted a rapid but controlled growth strategy to ensure the quality and consistency of our program and provide a strong support base for our franchisees,” says Friend.

With years of experience in the franchise industry and driver training, CODE ZERO® INTERNATIONAL INC. has developed programs for discerning individuals as well as driving enthusiasts. “The company’s corporate goal is to lead the quest for ZERO crashes and collisions by teaching the public how “To Drive and Survive” in any kind of road and/or driving conditions,” says Andrew Field, President and Founder of CODE ZERO® .

The program for the public will be combined with one of that for commercial and/or corporations who want their employees to undergo the course. This program can be tailored to the needs of each company for times and locations. The program has been in existence for a few years and has been associated with the Justice Institute of BC.

Training facilities will be based in Vancouver and consist of 3 days spent in the classroom as well as hands-on driving training for the franchisees and their trainers.

CODE ZERO® has helped hundreds in establishing survival driving techniques; now is the time to help thousands.

For more information on a Franchise and/or sponsorship with the CODE ZERO® program contact:

Norm Friend
www.coderzerodriving.ca
1-888 code 040
1 604 925 9888
email

What you can expect as a franchisee

We are adopting a rapid but controlled growth strategy to ensure the quality and consistency of our program and provide a strong support base for our franchisees.

As a franchisee, you will receive:

• The use of the Code Zero® name, trademarks and reputation
• A comprehensive initial training program
• A complete set of manuals, which includes pre-opening manual, policy and procedures/operations manual, checklists, agreements, and forms
• A listing of your franchise territory on our corporate website
• Ongoing support

What we look for in a franchisee

We strongly believe that the success of our franchisees is based on our franchisee-selection process and your desire to succeed.   We consider that one of the most important attributes is your commitment to listen and learn and make constant improvements in the way you operate your franchised business.  In choosing franchisees, preference will be given to applicants who:

• Appreciate the benefits of working on a team and within a proven system of operation
• Are disciplined self-starters with a high level of personal integrity and have the desire to build and maintain long-term client relationships
• Demonstrate good interpersonal and communication skills
• Are familiar with and involved in the community where the business is located
• Will actively work in and manage the business
• Have the funds to invest in the business, as well as the financial ability to survive the start-up phase while drawing only a nominal salary
• Have the ability to get started within 120 days

The Mutual Investigation Process

We have developed a “Mutual Investigation Process” which allows both parties to exchange information in a sequential manner and proceed at their own pace.  During this process you will be asked to provide adequate information for us to evaluate your potential as a Code Zero® franchisee.  At the same time, you will be receiving sufficient information from us about the franchise opportunity that will allow you to decide if you wish to move forward at each stage of the application process.

Steps

Step 1.  The Initial Enquiry

The first step is to thoroughly read the information above.  If you are still interested in pursuing a Code Zero® franchise, you should complete and submit the Initial On-line Enquiry Form located at the end of this section.

You will receive an introductory email with more information, and a phone call to:

• Explain the total level of investment and minimum cash requirement
• Determine your preferred territory
• Discuss your time frame to opening

Step 2.  Franchise Application

After we have a conversation to determine that you meet our criteria, you will be invited to complete our Confidential Personal History Report and forward it to our Corporate Office for our review.

Step 3.  Discovery Day

If you are qualified, you will move forward in our evaluation process and be invited to a Discovery Day at our corporate office in Vancouver, B.C.  This will give you the opportunity to meet with our senior management team, give you a better sense of whether our franchise opportunity is a good fit for you, and have all your remaining questions answered.

NOTE:
This Mutual Investigation Process has been designed to assist the franchise applicant in determining if a Code Zero® franchise meets their requirements.  The profile contains all of the necessary introductory information to help you in assessing a Code Zero® franchise; however, it does not contain any detailed financial information. Once an application has been submitted, and an applicant has passed the initial qualifying process, more detailed information will be released.

We reserve the right in our sole discretion to change and amend the sequence of events without notice.